Chris Ullrich @ micro dot blog

I haven’t said much about the upcoming biopic of Steve Jobs, featuring Ashton Kutcher as the iconic Apple frontman. I’ve done that mostly because when I first heard about it, I was sure it was going to be a disaster, so why bother talking about it?

However, now that I’ve been seeing more and more material from the movie, I have to admit my attitude has changed. But changed how, you may ask?

Look, I don’t have anything in particular against Kutcher or against people trying to make movies about icons like Steve Jobs. We live in a world where things like that are still possible, and I, for one, am very happy about that.

So what’s my problem (or problems) with the movie? To be honest, after several months of hearing about it, watching trailers and talking about it with other film and tech people I know and respect, I’ve kinda forgotten what my problem with it is.

In truth, I kinda forget about the movie until a new trailer, or other piece of marketing, arrives in my inbox. And maybe that’s the problem I have with it. It’s not that I’m angry or think that Kutcher will do a terrible job portraying Jobs, it’s that I just don’t care.

I don’t care enough about the movie to have an opinion anymore, positive or negative. And that brings us to the latest trailer for the movie Jobs. I’ve watched it at least twice. It’s not horrible.

It’s not blow-you-out-of-your-seat great either. It’s just . . . there.

Will I see the movie when it comes out? At this point, probably not. Although, I really do hope something changes. I really hope something comes along that sparks my interest. I don’t like being indifferent. I really do want to care.

I guess that’s something, right?

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